We run your outbound.
You take the calls.

We map your entire market, put it in the right order, and work it across email and LinkedIn. Anyone who bites gets on a call with you.

  • First sends in about 3 weeks
  • Runs in your accounts
  • You approve every message
~/kestrel/stack
ApolloApolloLushaLushaProspeoProspeoFindymailFindymailClayClayApolloApolloLushaLushaProspeoProspeoFindymailFindymailClayClaynot setsyncingverifyingreadynot setsyncingverifyingready
HubSpotHubSpotNeonNeonSupabaseSupabaseAttioAttioHubSpotHubSpotNeonNeonSupabaseSupabaseAttioAttionot setsyncingverifyingsyncednot setsyncingverifyingsynced
SmartleadSmartleadLemlistLemlistInstantlyInstantlySmartleadSmartleadLemlistLemlistInstantlyInstantlynot setsyncingverifyingsendingnot setsyncingverifyingsending
LemlistLemlistHeyReachHeyReachLemlistLemlistHeyReachHeyReachnot setsyncingverifyingrunningnot setsyncingverifyingrunning
Trigger.devTrigger.devOpenAIOpenAIGeminiGeminiGrokGrokTypeScriptTypeScriptClaudeClaudeTrigger.devTrigger.devOpenAIOpenAIGeminiGeminiGrokGrokTypeScriptTypeScriptClaudeClaudenot setsyncingverifyingscorednot setsyncingverifyingscored
$kestrel run --coverage 25%
meetings booked+01234567891011121314151617181920212223242526272829303132333435360
1 in 4

replies became a meeting

Tightrope

2.5%

reply rate on cold outbound

Tightrope

3×

qualified meetings a month

ClimateCamp

Week 6

pipeline booking, from zero

Tightrope

Systems we've built
ClimateCampTightropeSkribby
01The system

Your whole market, with signals on top.

  1. 01

    Your whole market

    Every company that fits your ICP, pulled from our own company database and paid sources, then verified and deduplicated.

    01 · Your whole market

    One square = one account that fits

  2. 02

    Segments on a 45-day cycle

    The market is split into segments. Each segment gets its own copy and hears from you every 45 days, with a new offer each cycle.

    02 · Segments on a 45-day cycle
    Segment A Segment B Segment C Segment DOwn copy each · every 45 days
  3. 03

    Signals go first

    When something changes at an account that matters to what you sell, like a new leader, a tool switch or a job post for the problem you solve, it moves to the front and gets a message about it that week.

    03 · Signals go first
    new leaderswitched toolsposted a job for it

    Signal: goes to the front of the queue

  4. 04

    Replies come to you

    Email and LinkedIn replies land in one inbox and get scored. The warm ones go to your calendar, and you take the calls.

    04 · Replies come to you

    Replied

    One inbox · email + LinkedIn · scored

    • Tier 1Offer, value asset or a gift
    • Tier 2Warm follow-up, first in line
    • Tier 3Templated follow-up
    Take the callsyou
02How it works

Live in about three weeks. Worked in order after that.

One process, start to finish. Most of it needs nothing from you. The two moments that do are marked.

  1. Week 1

    Your market, mapped

    Who buys, why they buy, and the exact accounts worth reaching. Locked with you before anything runs.

    YouOne kickoff call.

  2. Weeks 1-2

    Infrastructure, warming

    Secondary domains and mailboxes, set up and warmed in your name. Your main domain never sends a thing.

    YouNothing.

  3. Weeks 2-3

    Lists and copy

    Every reachable account sourced, verified, enriched and ranked by signal. Angles and sequences written per segment.

    YouApprove the list and the copy.

  4. Week 3

    First sends

    Email and LinkedIn go live, worked in signal order: the accounts most likely to buy right now go first.

    YouNothing.

  5. Every week

    Replies and calls

    Interested replies reach you the same day. One clear weekly report on what moved, plus tests that sharpen the motion.

    YouTake the calls.

Lirim Konushevci

Lirim Konushevci

Founder, Kestrel GTM

04Who you work with
  1. 01B2B SaaSSDR → AESold HR-tech and sustainability software.
  2. 02SkribeCo-founderResponsible for GTM, end to end.Acquired
  3. 03SkribbyCo-founderResponsible for GTM, end to end.Acquired
  4. 04Kestrel GTMFounderRunning outbound for other founders.Now
05Pricing

Pick where you start.

A fixed-fee audit, done-for-you outbound, or custom systems built around your GTM. Month by month after the first three.

GTM Audit

€1,500 fixed

Two weeks.

The do-it-yourself blueprint. Everything you need to run outbound in-house.

  • Email infrastructure to set up
  • Where to source your leads
  • Copy sequences and iterations
  • The tech stack to use
  • A 90-day plan of attack

Outbound Setup

Where most start

€4,500 / month

3-month retainer.

Done-for-you outbound, built and run in your name.

  • Email infrastructure setup & warmup
  • Audience research & targeting
  • Data scraping & enrichment
  • Copywriting
  • Sending automation
  • Inbox management
  • Campaign optimization

Custom

from €8,500 / month

3-month retainer.

Custom systems built around your GTM. Two systems shipped a month.

  • Lead routing & data layers
  • AI agents & signal engines
  • Revenue intelligence
  • Two systems shipped every month

Tooling runs in your accounts, on your keys. We set it up in week one and operate it. Budget €600-1,200 a month, paid to the vendors. If we part ways, the domains, the data and the campaigns stay yours.

Forward Deployed: €15,000 / month. An embedded seat, around four days a week, the whole motion in parallel. Two engagements a year. Ask about it →

06Questions

Before you book.

The things founders ask on the first call. Anything else, ask it on yours.

01How quickly can you launch a campaign?
Count about two weeks from signing to your first campaign going live. The first weeks build your infrastructure: secondary domains and mailboxes, set up and warmed. While they warm, we build your lists and draft your email and LinkedIn sequences. First messages go out around week three.
02Do you guarantee meetings?
We guarantee coverage and hand you every interested reply the same day.
03How do you protect my domain reputation?
We never send from your primary domain. If you do that today, stop, it can wreck your reputation. We set up secondary domains that redirect to yours, each with its own mailboxes. Whatever happens to those, your main domain stays safe, and the spread of domains lets us scale volume without burning anything.
04What visibility do I have on the messages and targeting?
Full visibility, before anything sends. You review the copy drafts and nothing goes out that you are not happy with. You also get the prospect list before we contact anyone. If the targeting is off, we revise the lists until it fits.
05What do you report on?
You get a login to the sending tool with every metric that matters: leads contacted, emails sent, open rate, positive reply rate.
06How does pricing work, and do I have to commit long-term?
A monthly retainer, billed month by month. We ask for a three-month minimum to start, because that is the least it takes to see real results come in from the campaigns. Anything shorter is not enough signal to judge it fairly. After that there is no lock-in. The goal is to earn your business every month with a service you are happy to keep paying for.
07Who owns the tools and the data?
You do. Everything runs in your accounts on your keys. If we stop, the domains, the data and the campaigns stay with you.

The next step

Your market, worked in order.

A free 30-minute strategy call. We look at your market and walk you through what we would run first.

Or leave your email and we'll reach out